Pepsi

Weirdvertising

A social media / TV spot for Pepsi Wild Cherry & Cream that was meant to be memorable through being weird, think the old Quiznos ads or the current Nutterbutter ads on Tiktok which are doing very well.

Rivian

comps

Rivian is a brand of electric cars that are geared towards consumers who value adventure, performance as well as sustainability, the idea I had for my little ad campaign was to create a concept of urban exploration.

Instead of having to travel hours to a trailhead or national park, the Rivian car would offer short urban adventures close to major cities, like a hidden getaway 15 minutes away from Times Square, and that's what the comps are trying to show through the ETA, and the coordinates.

Now & Later

comps

Now & Later is a candy that has been around for a very long time, and the goal was to give them a new fresh image, the way I went about accomplishing this was to create a personification of the flavors.

LaCroix

re-design of can and posters

LaCroix is something that used to be everywhere, in every office and in every agency, that is no longer the case with new competitors like Liquid Death, Poppi and Spindrift, so the goal was to make LaCroix look attractive again, while focusing on what the key thing is, It's just water.

Black Hammer Brewing

re-design & posters

A re-design project for a local brewery in San Francisco called Black Hammer Brewing, they do all their own beers and so I wanted to highlight the beers together with the locals aspect of the brewery, so the re-design is titled Locals Only and the cans are designed around various San Francisco neighborhoods.


Design explorations

Quick stuff

This section features projects that were more one-offs rather than complete campaigns.

Here will be simple re-designs, one-off comps for various brands, and other creative stuff that I have managed to create.